The Denizen: Where Dumb Meets Stupid

The proposed site of The Denizen is a few metres inside the City of London borough boundary, and Taylor Wimpey make far more of this than the location warrants; essentially these will be City fringe properties and like other developments in EC1 they are being marketed as ghost home investments to speculators in South East Asia. Potential victims of Taylor Wimpey’s disingenuous sales pitch in South East Asia will already be familiar with Denizen as a clothes brand owned by Levis but with jeans sold at ‘cheap and cheerful’ prices compared to the company’s ‘original’ products. Although Taylor Wimpey tap into hype about cheap jeans, their proposed development is over-priced and dingy; and life inside it is likely to be ‘solitary, poor, nasty, brutish and short’.

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